The rise of crowdsourced testing has made usability testing much more accessible and flexible. Today, real test user, user testing can be carried out, producing results that not only provide benchmarks, but also allow for immediate turnaround and implementation of suggested changes. The shortened time frame and less-disruptive process mean that companies can fit UX testing comfortably into their overall testing.

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Designing with a strong focus on the user experience is absolutely crucial to the success of any digital initiative. Technologies have become progressively more complex as the industry advances and they are embedded into people’s everyday life to such an extent that our experiences are mostly created and shaped through digital devices. 

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As human beings, we are all different. What works for one person might have the opposite effect on another. For this reason the aim of UX is to design for specific user groups (personas) experiences, promote certain behaviours and habits; user experiences will be different and unique for every product. The design process must be tailored to goals, values, needs and expectations related to a specific product.

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Usability testing doesn’t test whether or not the functions of the application, website or connected device work correctly, but rather that a user intuitively understands how to perform these tasks — and how easy or difficult it was to do so.